14 rural cooperatives in Azilal (High Atlas) receive training in pricing strategies
By Pommelien da Silva Cosme, Morocco Programme Director; Hafida Mazoud, GDF Rural Entrepeneurship Consultant and Mohamed Ouknin, MBLA Local Product Commercialisation Coordinator
Photos by Ibtissam Bouseta
Together with our partner, (MBLA), we have been supporting rural High Atlas cooperatives for the past three years by offering training and advice to help improve their sales and marketing. Based on feedback from cooperative members during previous workshops, we organised a two-day training on financial management and product pricing.
On a Saturday morning in November 2021, 19 participants representing 14 different cooperatives gathered at the local University Centre in Azila to kick off the workshops. We invited expert consultant Rachi Ettahiri from Siaq.int, a service cooperative specialised in supporting organisations and entrepreneurs, to facilitate the training.
We enjoyed the interactive exercises that were carried out throughout all the sessions. Through a practical case study called “Ali’s business at risk”, participants assessed the viability of a small business and identified issues on cost calculation. This process helped them understand how to distinguish fixed and variable costs, calculate profit, identify the main factors that influence loss, and more.